Founded in 2001 by Simmie Kulala, Addis Asqual began as a bold vision to redefine what it means to offer dependable, people-focused services in Ethiopia’s dynamic logistics and tourism sectors. What started as a modest venture has grown into a trusted name in the tour, travel, transit, and import services.

The name “Asqual,” meaning yolk in Amharic, was chosen deliberately — symbolizing not only the core of an egg, but also the central role we aim to play in connecting people and places. It reflects our tenor of being a reliable center of support and coordination across all our sectors. The name “Asqual” had already been claimed, so the word “Addis” — meaning “new” — was added, to distinguish ourselves and embody our forward-thinking approach. “Addis Asqual” represents the fusion of our roots and our vision: grounded in tradition, driven by progress.

Today, we are proud to be a cornerstone in Ethiopia’s logistics industries. This family-founded company has grown through word of mouth, loyal clients, and a commitment to excellence in every detail.